The Collegiate Chapters Council of the American Marketing Association (AMA) runs an annual International Collegiate Case Competition that it began in 1986/87. The Case Competition is open to undergraduate teams at those schools that have an affiliated AMA Collegiate Chapter. The AMA Case Competition is a yearlong event that brings the top marketing students together to work on a marketing challenge submitted by a sponsoring organization. 
    The primary purpose of the case competition is two-fold: to provide AMA Collegiate members the opportunity to work together on a student problem that typifies a real, working marketing situation and to provide the case competition sponsor with direct contact with the very best marketing students.
    The sponsor provides a detailed marketing problem for which it is looking to gain the perspective of AMA’s best students, who will compete by developing a marketing strategy in a nationally recognized competition. Past Sponsors have included Nintendo Co., Unicef, City of New Orleans, and McGraw Hill.